Goal: Determine your primary keyword phrase. (You may have 2-3 secondary phrases)

The number one mistake I see businesses and want-a-be marketers make is understanding the market they are going after and the keywords they should target.

My goal with any project is to get ranked in the top 20 results of Google for my primary keyword phrase.  In order to meet this goal I need to know who my market is, what they are searching for and how to provide the best solution for their problem.

I am not going to tell you this part is easy.  It isn’t!  It takes some work and some digging to come up with the best keywords to target.  But I will tell you that is you don’t do this your website traffic is ‘toast.!

How Do I Start?
Here is an overview of the process:
1.    Start with broad terms and look for relevant niches
2.    Iterate between finding terms with sufficient search volume and low competition

Let me give you an example:
1.    Go to Google Keyword tool and type in a couple of broad phrases and do a search.  The results will provide a number of related keywords.

https://adwords.google.com/select/KeywordToolExternal
In this example, I type in:  memory verses, memorize Bible & memory verse songs; check synonym box and click ‘get Keyword ideas’
2.    Look through the results to see which terms best match your target market and add these to a spreadsheet.
3.    The add the search volume for each term
4.    Now go to Google.com and enter each term, one at a time, to see how many search results and add those numbers to your spreadsheet.
5.    Evaluate the results and pick the keywords that match you market as well as have some search volume with minimal competition.

FREE Tool
Although I have used the free tools at Google I saw a lot of time by using different keyword tools.  My favorite tool offers a free version which you will find useful at www.MarketSamuraiBeta.com.

Linda

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