Goal: Search Engine Optimize your blog
Adding just a couple of tags can make a difference.

Search engines may their money with advertising.  Therefore the goal of the search engines is to provide relevant results.

If you find what you are looking for, you will keep using their search engine.

I am sure you have heard the term SEO – Search Engine Optimization.
It is not as scary as you may think.

You have researched your keywords and now you want your website to be relevant to these keywords.

The primary SEO elements for today are:

• Title tag
• Meta Description Tag
• Meta Keyword Tag

1. Title Tag
   Open your browser (IE or Firefox or any browser) and go to any website.
   Look in the upper left of the browser. Do you see some text?
   For example: Go to www.BibleMemorySystem.com
   In the upper left you see: Bible Memory System – Scripture Memory – Children & Adult
   This is from the title tag.

   Now, if you are using WordPress, just install AllInOneSEO plugin and you can set your title and both meta tags very easily.  (No need to change any code.)

   With Blogger, you title tag is the name of the blog.  If you named your blog using your keyword phrase you should be set with the title tag.

   <title>Your Title Goes Here</title>

2. Meta Description Tag
   The Meta Description Tag should include a short description of your website, your main keyword phrase and it should be inviting.

   Go to Google and search for ‘bible memory system’
   At the time of this writing, our result is #7.

   The first line is from the title tag.
   The two line description is from the Meta Description Tag.

   As I mentioned above, it is very easy to add this tag with WordPress.

   If you are using Blogger, use the tag below with your content.  Then you will need to paste the code into the HTML template.

   <meta name=”description” content=”You description goes here” />

3. Meta Keyword Tag
   This tag is no longer used by Google but it is used by some of the smaller search engines.  Add 1-3 keyword phrases.

   Insert this into your site as you did the Meta Description Tag above.

   <meta name=”keywords” content=”your keyword(s) go here” />

If you want to learn more about HTML, you can pick up a free HTML book at www.FreeHTMLBook.com . The title and meta tags go in the header and you will learn the difference between the header and the body code.

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I wanted to share this video from Michael Campbell on the
#1 SEO mistake  – Not effectively using Title Tags.

Gold nugget: Make your Title Tag Compelling

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