Goal: Write a Press Release

I know that most of you are going to say: “I don’t know how to write a press release!” and “I don’t have anything newsworthy to write about.”

Here’s what you do:

1. Go to: http://www.prweb.com and click on ‘Customer Examples’
2. Scroll down and look for an area that might fit your website.  The have examples by:
   1. Industry
   2. News Types
   3. Success Stories
3. Scan through a couple of examples and find one that you consider to be a good example and you feel comfortable with the flow.
4. Decide how you can use for your website and write a press release based on their model.  (I do not want your to plagiarize – just model)
   NOTE: If you are a natural writer you may not need a model.

Remember:

• Keyword in the Title (natural!)
• Keyword 1-3 times in text (natural)
• Informational NOT sales letter
• Elements: Title, Summary, Body, Tags

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